The Bible for Successful PR

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INFORMACIJE

AVTOR
Andreja Jernejčič
DIMENZIJA
9,60 MB
IME DATOTEKE
The Bible for Successful PR.pdf
ISBN
7325985791714

OPIS

Andreja Jernejčič has PR references from working with 200 major companies, like Skaza, Citypark, SES, IBM, ECE, Klinika Svjetlost, GoOpti, Rimske terme, Sperbank, JP Komunala Brežice, the Slovenian Chamber of Engineers, to list just a few. She also leads crisis communication in various bigger and smaller companies. Among others, she has established a working relationship with the successful businesswoman from Dubai, Thoraya Al Awadhi.She lectures at workshops in over 300 companies, both in Slovenia and abroad. These include the Health Insurance Institute of Slovenia (ZZZS), Eles, NLB, Post of Slovenia, Messer Slovenia, etc. She organises and lectures at communication workshops, PR courses, workshops on personal PR, public speaking and curing stage fright, internal communication, event organising workshops at home and abroad. She is a guest lecturer at international business schools and various other faculties.

She also leads crisis communication in various bigger and smaller ... After researching scripture, here's what the Bible has to say about Success. Deuteronomy 30:9 The Lord your God will then make you successful in everything you do.

The results have been extraordinarily successful, such as Da Vinci's Last Supper (above). Matthew Harrington is a top dog at the largest PR firm in the world — Edelman's global revenue was over $600 million in 2011. Harrington has been with the company for 28 years and has worked ... Utilizing several dozen examples of companies that could have avoided crises, The PR Crisis Bible highlights how best to anticipate problems and rehearse possible scenarios, prevent negative media exposure, use the Internet to effectively mute a crisis, work with social and environmental activists and monitor internal employee morale and ... The successful steward is not the one who is entrusted with the most resources, of whatever kind.

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